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Books to read if you're planning a vacation in "Commerce", sorted by average review score:

The E-Factor: Building a 24/7, Customer-Centric, Electronic Business for the Internet Age
Published in Hardcover by AMACOM (15 February, 2001)
Author: Martin T. Focazio
Average review score:

I'm the author of the book and...
I just wanted to correct some bio information - the name of my company is Martin T. Focazio, LLC and we're based in Upper Black Eddy, PA.

Thanks.


e-Finance: The Electronic Revolution
Published in Hardcover by John Wiley & Sons (30 May, 2001)
Author: Erik Banks
Average review score:

Amazing!!
A comprehensive book on a new and exciting topic. I have read all of Mr. Banks' other books and would highly adding those and this new one to your finance library. He has a way of making complex topics understandable.


e-Healthcare: Harness the Power of Internet e-Commerce & e-Care (CD-ROM for Windows & Macintosh)
Published in CD-ROM by Jones & Bartlett Pub (15 February, 2000)
Author: Douglas E. Goldstein
Average review score:

e-Healthcare, The Revolution is Underway
Goldstein provides a timely wealth of information in an easily readable format. The information is well documented and very futuristic; rather than the more typical books that talk about what's already happening. Excellent resources and examples are offered to depict relevant points. I think this is the most comprehenisve book on e-healthcare available today. It is a valuable read for practitioners, managers, and students interested in building core knowledge.


Ebook Marketing Made Easy
Published in Paperback by Bookbooters.com (October, 2002)
Author: Rusty Fischer
Average review score:

Perfect for the Growing Legion of "Writers as Publishers!"
Most of us know how hard it is to get a book published, let alone sell a few measly copies. Ebooks have made it easier to get published, but you still have to sell them! But how? Where? And what to do if you don't have any money to spend on publicity? Ebook Marketing Made Easy shows you how to do all of the above, and a whole lot more!


eBusiness Legal Kit For Dummies®
Published in Paperback by John Wiley & Sons (October, 1900)
Author: Susan P. Butler
Average review score:

Extremely Helpful
This book came out at the exact time I needed it. I am starting a small web-based business and was uncertain on all the legalities involved. Ms. Butler's book was extremely helpful in sorting through the legal pitfalls of doing business in cyberspace.


eBusiness: A Beginner's Guide
Published in Paperback by McGraw-Hill Osborne Media (01 December, 2000)
Authors: Robert C. Elsenpeter and Toby J. Velte
Average review score:

this is a way to succese in e-commerce
this is very good for first entrance into e-commerce. the book rated is good!


Econometric Models in Marketing
Published in Hardcover by JAI Press (01 January, 2002)
Authors: Philip Hans Franses and A. L. Montgomery
Average review score:

An Excellent Source for Modern Econometric Marketing Models
"Econometric Models in Marketing" provides an excellent overview of current econometric modeling techniques used by leading marketing academics. An important component of this book, in comparison with other marketing texts, is the emphasis on linking statistical models and economic theory - the structural approach. Several chapters demonstrate the tremendous opportunities for economic theory to help guide the marketing researcher in choosing the appropriate data and the model specification. The book also shows how economic theory can help control for misleading estimation biases. At the same time, it recognizes the limitations of theory for providing useful information to the researcher.


Electronic Commerce: Principles and Practice
Published in Hardcover by Academic Press (23 August, 2001)
Author: Hossein Bidgoli
Average review score:

An invaluable, basic primer
Hossein Bidgoli's Electronic Commerce: Principles and Practice is a comprehensive reference and analysis of a phenomenon that has globally revolutionized economics as we know it: e-commerce, the buying and selling of goods and services over the Internet, potentially to anywhere in the world. Among the many specific issues addressed by this fantastic guide are marketing and advertising on the World Wide Web, security issues, legal and tax issues, and how to build a successful e-commerce site. Projects and exercises to test your understanding conclude each chapter. The text's wording is straightforward, deliberately geared toward people who have had little or no experience with the Internet, and clear enough for the lay person to easily understand; anyone with a little spare time can use Electronic Commerce to teach themselves the same basic knowledge offered in entry-level seminars for hundreds of dollars of tuition. Electronic Commerce covers everything except how to create a webpage in HTML or write programs with specific computer languages/softwares, and is an invaluable, basic primer for anyone who is new to the art and skill of doing business over the Internet!


Empire of the St. Lawrence: A Study in Commerce and Politics
Published in Paperback by Univ of Toronto Pr (March, 2002)
Authors: Donald Grant Creighton, Creighton Donald, and Christopher H. Moore
Average review score:

Major historical events and their repercussions
Enhanced with a new introduction by Christopher Moore, this University of Toronto Press trade paperback edition of The Empire Of The St. Lawrence: A Study Of Commerce And Politics by the late Donald Creighton (1902-1979) reintroduces to a modern readership a truly scholarly work addressing the rise and fall of a Canadian trading empire from 1763 to 1850. Individual chapters address major historical events and their repercussions in the region of the lower lakes, the conflict between commerce and agriculture, and much more. Organized into three principal sections (The First Unity of the St. Lawrence; Transition in the Region of the Lower Lakes; The Struggle for the Second Commercial Empire), and enhanced with "Bibliographical Note" and "Notes" sections, The Empire Of The St. Lawrence is a meticulously researched, college-level source book, that continues to be recommended for academic reference collections as a definitive and seminal work.


Enabling eBusiness - Integrating Technologies Architectures & Applications
Published in Paperback by John Wiley & Sons (13 July, 2001)
Author: W. S. Whyte
Average review score:

Well written & business-focused
Although the title implies that this book is aimed at technical readers, it is strictly focused on the business aspects of e-business, with just enough emphasis on technology to educate non technical readers.

Among what I most like about the book is the clear writing, and the level of detain into which it goes into business and technical aspects of e-business. Technical readers will greatly benefit from the business aspects, especially the parts about online retailing and marketing. Moreover, some excellent material on customer relationship management is interwoven throughout the book, which will benefit both the business and technical reader. I also liked the parts about supply chain management, and trust, security and electronic money - these topics are important to business and technical readers and the material is accurate and clearly explained.

For business readers the details on architecture and technical underpinnings will arm them with the knowledge necessary for dealing with the technical side when it comes to implementing and managing the technology needed to support business imperatives.

There are additional bonuses to this book - it addresses knowledge management from a business perspective (important to providing online service and support to customers as well as showing how internal business processes need to be aligned to support online commerce), and keen insights on how the people side of the business needs to be structured to enable e-business operations.

Overall, this is an excellent view of the realities of implementing and managing e-business, and will provide common ground for the business and technical team members who will be charged with making it happen.


Related Vacation Book Subjects: Texas
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